Amazon Kindle Fire - Exhibit B: Tablet Competition Comparison

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EXHIBIT B
TABLET COMPETION COMPARISON
2012 7 INCH WI-FI
As of November 2, 2012
Green = Best Red = Worst
Specs
.
Fire 2
nd
Gen
Fire HD
.
Nook HD
Nexus 7
iPad mini
Amazon
Amazon
B & N
Google
Apple
Price
$159
$199
$199
$199
$329
Storage
- Available
8 GB
16 GB
(32 GB)
8 GB
(16 GB)
8 GB
16 GB *
16 GB
(32 & 64)
Screen Size
7”
7”
7”
7”
7.85”
Resolution (pixels)
1024 x 600
1280 x 800
1440 x900
1280 x 800
1024 x 768
Pixels/inch
169
216
243
216
163
Speakers
1
2 Dolby
2
1
1
Wi-Fi
1
2 band/antenna
1
1
1
HDMI Port
No
Yes
Yes
No
No
Camera
No
Front
No
Front
2
Additional Features
Prime
22 M*, X-ray, Prime
B&N Store
GPS
Lightning (-)
Dimensions (inches)
- Height
7.44
7.6
7.65
7.8
7.87
- Width
4.72
5.4
5.00
4.7
5.3
- Square inches
35.1
41.0
38.3
36.7
41.7
- Depth
0.45
0.40
0.43
0.41
.28
Weight (oz)
14.1
13.9
11.1
12.1
10.9
Battery Life (hours)
8.5
11
9
8
10
Announced
9/6/2012
9/6/2012
9/26/2012
6/27/2012
11/23/2012
Available
9/14/2012
9/14/2012
11/1/2012
7/13/2012
12/2/2012
* 10/29/2012
IHS 11/5/2012
- Parts & Labor
$174
$159
$198
- Profit Margin
13%
20%
40%
* 22 MILLION AMAZON OFFERINGS
 Apps: Tens of thousands. One paid app for free every day.
 Books: 1.2 million plus millions of free books.
 Videos: 120,000 movies and TV shows (many free with Prime).
 Magazines: 500 magazine subscriptions
 Audiobooks: 120,000 audiobooks.
 Music: 20 million songs.