B.C. Rich Handcrafted Guitars
In 1969, B.C. Rich Guitars was launched by Bernardo
Chavez Rico as a true Custom Shop. Bernie’s goal was
to build innovative new guitar designs of the highest-
possible quality while offering players a vision of the
future. Now, 40 years later these same standards guide
every instrument coming from the B.C. Rich Custom
Shop. Featuring skilled handcraftsmanship, the nest
tone woods, unique electronics and stunning nishes,
each Custom Shop B.C. Rich guitar is nothing less than
a work of art. OK, LOUD art!
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