66
False economy -or how to buy
experience the hard way
The advanced automotive engineering
that goes into your BMW, and the high
performance and efficiency that result,
are not just unnecessary effort on the
part of our designers, but essential
requirements for the reliability and
unrestricted ability to travel that is a
feature of modern transportation, and
indèed of our civilization itself. Within
this concept, BMW Service is an exten-
sion of the same maximum-efficiency
principle from which the original pur-
chaser of a BMW benefits. And a sensible
precaution, too, since BMW Service
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ed into every new BMW vehicle.
The decision to purchase a high-grade
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by regular and careful Service checks.
And entrust the work to those who know
your BMW best: the carefully trained,
skilled BMW Service team. Routine
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its trade-in value.
No chain is stronger than it§ weakest
link
BMW carries out an uninterrupted series
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experiments to assess the value of every
improvement or modification made to its
models. The objective is not just to test
the effi cacy of the BMW safety systems as
technical improvements are developed,
but above all to establish how many
hundreds of apparently insignificant
details behave or react as the step-by-
step BMW safety system takes effect.
Genuine BMW pans for your car are not
in t.hemselves good just because they
bear the BMW badge. Their true value
lies in an unsurpassed systematic testing
routine capable of determining, for
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car's design in an emergency. Every
single part in your BMW, viewed in this
way may be called upon to make an
important contribution to the vehicle's
overall performance. This explains why
price alone is never a sufficient reason to'
depart from the firm rule: use only
genuine BMW parts, and let the BMW
Service organization install them.
To sum up: bargain prices can look
tempting. But hard-won experience may
later convince you that putting your trust
in BMW Parts and Service pays off in
theend.
BMW: supreme automobile engineering
for drivers whose commonsense
attitudes are the same as those of our
design team.
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