1937 LaSalle
Production
Production:
1937 marked (he high point in production of the fourteen years
that
LaSalle
automobiles were built; 32,005 automobiles
and chassis.
'wial
Numbers: 2230001-2262005. The
Vehicle
(engine) serial number is "On the crankcase just behind the left cylinder group, parallel
io the dash."
rhassis Numbers:
2-(5-1
through 2-B-32005.
Location
of chassis number is "Top surface of frame side bar, just ahead of dash.'*
Body_Ei2J£S
:
"'The body style number, job number and paint and
trim
numbers arc stamped on a plate attached to the front of the dash under
the hood on the left side on
LaSalle
37-50."
Hodv
Type and Style Numbers:
Series 37-50 (I 24" Wheelbase)-
5-Pass. Touring Sedan - 2-Door
5-Pass. Touring Sedan - 4-Door
5-Pass. Touring Sedan - 4-Door, CK.D (Export)
5-Pass. Touring Sedan Chassis (Export)
2-Pass. Sport Coupe
5-Pass.
Convertible
Sedan
2-Pass.
Convertible
Coupe
2-Pass.
Convertible
Coupe, CKD
(Export)
Flower
Car
124" W.B.
Chassis
(w/closed
car
cowl)
Commercial
Chassis
(160 3/8" W.B.)
Note:
Style 5011 is listed on numerous record
sheets
within
the first 7000
cars
built as
"LaSalle
Touring Coupe." That designation is not
used
in the Data
Book,
Shop
Manual,
sales literature or Master Parts
List.
Production
Standard configuration
isher Bodies
37-5011
1801
Trunk,
concealed
spare
37-5019
21514
Trunk,
concealed
spare
314
64
37-5027
5801
Two
opera
seats,
spare
under deck
37-5027
Rumble
seat
when
ordered
37-5049
530
Plain
back,
R.H.
fenderwell
37-5067
995
Rumble
seat,
spare
under
deck
24
37-5067F
6
1
Note:
Included
in
5067
total
above
37-50
I
949
Total
31,993
(Unexplained
difference
of 12
units)
List
Prices - FOB Detroit: (October 20. 1936)
5011 2-Door Touring Sedan
5019 5-Pass. Touring Sedan
5027 2-Pass. Coupe
5049 5-Pass. Convertible Sedan
5067 2-Pass. Convertible Coupe
124"
W.B.
Chassis
160"
Commercial Chassis
SI 105.00
SI 145.00
S 995.00
$1485.00
SI 175.00
$ 850.00
$ 925.00
Standard Color
Options
Body
and Fenders Dupont #
20
Black
242-2101
21
Admiral
Blue
242-50534
22 Ricardo
Maroon
242-5238
23 Douglas Green 242-50618
24 Peruvian Gray 242-52337
25
Briarcliff
Blue
242-50878
26 Springdale Green
Metallic
202-52276
27 Golden Beige
Metallic
202-51626
28 Rockledge Gray 242-51015
29 Santaupe
Metallic
202-51485
Wheels
Dupont #
Black
(standard)
242-2101
Flare
Red, Clearwater Green (optional)
Admiral
Blue
Flare
Red
Clearwater Green
Flare
Red
Lullwater
Blue
Springdale
Green
Metallic
Ormond
Brown
Clearwater Green
Kashan
Blue
242-50534
943549
242-50567
943549
242-50951
202-52276
242-50589
242-50567
242-50686
Instrument Panel & Garnish Mouldings
Center section - early type Kasha Beige, 246-50308
Center section - later type Andes Sand, 243-2007
Sides & top Shadow
Metallic,
202-51575
Garnish
Mouldings Shadow
Metallic,
202-51575
Trim
Options
Closed
Bodies:
80 Tan Bedford Cord
81 Tan Plain
Broadcloth
82 Gray Bedford Cord
83 Gray Plain
Broadcloth
Convertible
Bodies:
86
Black
Leather
87 Tan Leather
88 Gray Leather
89 Green Leather