1914
V8
Engine
..
vi
VI
6
Engines
Standardization opened the eyes
of
the industrial world
and was the cornerstone
of
modern
assembly
line
production.
From
this achievement evolved the
reference to Cadillac as “Standard
of
the World.”
In
1909 Cadillac was purchased by the then new
General
Motors
Corporation.
Convenience, cleanliness and all-weather comfort were
greatly enhanced in 19 10 when Cadillac became the first
manufacturer to offer closed bodies as standard equipment.
“The Penalty
of
Leadership” first appeared in the
January
2,
1915 issue
of
The Saturday Evening
Post
as
an
expression
of
the Cadillac commitment
to
leadership,
quality and innovation. It is widely regarded as one
of
the
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