QUESTIONNAIRE
1 This vacuum cleaner is:
My first vacuum cleaner, please go to question 3
A replacement vacuum cleaner
An additional vacuum cleaner
2 Which brand of cleaner are you replacing or adding to?
Dyson Electrolux
Hoover LG
Miele Panasonic
Samsung Nilfisk
Vax Kambrook
Volta Wertheim
Other, please specify
3 Why did you choose to buy a Dyson vacuum cleaner?
(Please rank in order, 1-5. 1 being the most important).
Dyson reputation
Good for pet hair pick-up
Performs consistently well
Powerful suction
Previous experience of Dyson
Easy to manoeuvre
Good for people suffering from asthma and allergies
Features
HEPA filtration
Hygienic and germ free cleaning
Price/special offer
Wanted a bagless cleaner
Compact and easy to store
Store staff recommendation
Picks up more dust than others
Latest model/technology
Reliability/quality
Friend/family recommendation
Other
4 Where did you first hear about this Dyson vacuum cleaner?
From friends and family
Saw it on the internet
From TV/a magazine advert
Saw it in a store catalogue
Saw it in a store
Recommended by salesperson
5 Where did you look for additional information?
Dyson website
Look at Online reviews and forums
Talked to retail staff
Retail catalogue
Didn’t do any additional research
6 Do you own other Dyson products?
Handheld Handstick
Fan Vacuum cleaner
No
7 What is your average household income?
Less than $45,000
Between $45,000 – $74,999
Between $75,000 – $100,000
Over $100,000
8 Do you have any household pets?
Dog Cat
No Other
9 Does anyone in your household suffer from any of the following?
Asthma Allergies
No
10 To which age group do you belong?
16 – 24 25 – 34
35 – 44 45 – 54
55 – 64 65+
11 Would you recommend a Dyson vacuum cleaner to your family
and friends?
Yes No
12 Do you have children?
Pre-school Aged 5-17 years
Aged +17 years Children no longer at home
Pregnant No children
13 Which best describes your house? (Tick one from each column).
Own house Up to 2 beds
Rented house 3-4 beds
Own apartment/villa More than 4 beds
Rented apartment/villa
Live with parents
Share accommodation
14 What type of flooring do you have in your home?
Hard floors only
Hard floors and rugs
Mix of carpet and hard floors
Carpet in all areas except the bathroom/s and kitchen
Other, please specify
Please take a few moments to answer our questions.
They will help us develop new products for the future.
THANK YOU FOR YOUR TIME
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