Human attention is a valuable asset. Does a patient
receive the wrong or the right medication? Was the
correct spare part installed in a machine? Is a visitor
authorised to enter the VIP area or not? Does an ex-
press package make it on board the flight from Munich
to New York? Good or poor legibility of a printed label,
especially under time pressure, can have serious con-
sequences.
COLOUR PROTECTS PEOPLE
AND INVESTMENTS
Colour is an effective
signal
Colour is a reliable way of warning
about danger. Colourfully accentu-
ated warning and danger messages
are clearly and unmistakably under-
stood, even under time pressure.
Colour is understood
instantly
Colour helps you communicate com-
plex content at a glance. Highlight
the facts. Set priorities. Differentiate
among groups and categories.
Colour highlights your
brand and your image
Colour ensures that logos are recog-
nised, thereby triggering positive emo-
tions: Trust in your brand and good
memories of earlier experiences.
PROMOTING ATTENTION
AND SAFETY USING COLOUR
In healthcare, logistics, trade, indus-
try and marketing, the Epson TM-
C3400 colour label printer covers a
wide variety of new applications for
reliable visual identification using
colour.
Use it to print a wide range of for-
mats, materials and surfaces on
demand. Would you like to have
individual labels or 1,000 labels at
once? No problem. Save on the cost
of expensive pre-printed stock and
produce your colour labels yourself
on an as-needed basis.
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