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“The hardest part about designing a car is keeping it simple. Through simple, functional, responsible
engineering comes beauty. The 500 and 500c are everything you need and nothing you don’t. We
didn’t start by ‘adding;’ we started by stripping away what was not needed. The 500 and 500c are
both beautiful expressions of simple, functional Italian design.”
— Roberto Giolito, FIAT Head of Design
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