Ford Mustang 2012 - Whats Important; Key Messages; Key Competitors

Mustang
What’s Important
2
May 2011
esourcebook.dealerconnection.com
RE&T: 2012 Source Book
Mustang
(1) EPA-estimated 19 city/31 hwy./23 combined mpg with Coupe model and automatic transmission.
(2) Horsepower rating achieved with premium fuel. Performance may vary with use of regular unleaded fuel.
(3) EPA-estimated 17 city/26 hwy./20 combined mpg with GT Coupe model and manual transmission.
NOTE: See the latest Mustang Dealer Ordering Guide for feature availability.
Key Messages
• Thenew2012Boss302Mustang,justastheoriginal1969and1970Boss302Mustangs,continuesaFord
performance vehicle legacy by starting with an already great car and taking it to the next level with a Hi-Po
302 V8, suspension enhancements and much more
• ThenewLagunaSecapackageoffersastepupinhandlingperformanceovertheBoss302
• 3.7LV6enginewithTi-VCThelpsMustangtobethefirstcarintheindustrytoachieve305horsepowerand
up to 31 mpg on the highway
(1)
• 5.0LV8Ti-VCTdelivers412horsepower
(2)
and up to 26 mpg on the highway
(3)
• Choiceof6-speedmanualor6-speedautomatictransmission
• CaliforniaSpecialEditionandMustangClubofAmericaEditionofferthecustomeradditional
personalization choices for their Mustang
• Choiceofthreetops—hardtop,glassrooforconvertible
Key Features Overview
6-speed
transmissions
(p. 13)
MyColor with ambient
interior lighting
(p. 41)
Boss 302
(pp. 18, 19, 20, 43, 44)
5.0L V8 engine
with Ti-VCT
(pp. 10, 11, 12)
3.7L V6 engine with Ti-VCT
(pp. 10, 12)
Electric Power-Assisted
Steering (EPAS)
with driver-selectable
effort
(p. 15)
Glass roof
(p. 27)
Key Competitors
Mustang V6 Mustang GT Boss 302
Mustang V6 appeals to the customer
seeking price/value-conscious
performance and competes with:
• Chevrolet Camaro
• Dodge Challenger
• Hyundai Genesis Coupe
Mustang GT appeals to the customer
seeking no-excuses performance and
competes with:
• Chevrolet Camaro SS
• Dodge Challenger R/T
• Nissan 370Z
Chevrolet Camaro
and Dodge Challenger
currently offer nothing
comparable.
2012