8
PROJECT
WILD HORSE SANCTUARY—LOMPOC, CA
FOR MORE OF THE STORY, SCAN THE QR CODE WITH YOUR
SMARTPHONE OR VISIT GMC.COM/SIERRA_SANCTUARY
THE BIGGEST JOBS
DEMAND BOLDER
THINKING.
There’s an American symbol that’s about to disappear.
After years of eroding habitat and destructive policies, the wild horses of the western landscape
are rapidly fading away. But nestled in California’s Jalama Valley is a place that refuses to let that
happen. It’s a place that never says never.
The Return to Freedom Sanctuary has rescued over 1000 wild horses and burros, preserving
entire herd groups. The animals have room to roam and run free, and genetic bloodlines are kept
intact. With GMC’s help, Return to Freedom was able to complete much needed maintenance
and improvements to the ranch’s land and infrastructure, providing a safer and more secure
environment and helping advance the mission of the sanctuary itself: to protect the freedom,
diversity and habitat of America’s wild horses for generations to come.
IT’S A BIG JOB. BUT THEY KNOW THEY’RE UP FOR THE CHALLENGE.
GMC SIERRA WAS BUILT WITH THAT SAME CONFIDENCE.
Designed to see big challenges as bigger opportunities, Sierra was engineered to exceed.
Heavy-duty trailering equipment, chrome-clad 18-inch aluminum wheels and distinctive badging
set Sierra All-Terrain apart from the rest. The famed Z71 Off-Road Suspension, Rancho Tenneco
shocks and an Eaton® automatic locking rear differential mean no matter how far away the job
takes you, you’re bound to make it back.
Sierra Heavy Duty was built on the strongest HD pickup frame GMC has ever constructed. With
an available Duramax Diesel engine that produces 397 hp and 765 lb-ft of torque, it makes it the
most powerful GMC HD pickup ever. It’s what gives you the confidence to know you can carry the
weight, the self-reliance that comes from shouldering the load and is the difference between just
driving a truck and commanding a Heavy Duty. GMC SIERRA.
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