There was a time when time wasn’t such
a bother. When right and wrong were
distinguishable. When we did things the
right way not because it was trendy or
artisanal or in vogue. But because it was
the right way. We needed no reason other
than that. It was the right way. And the
right way made food taste better. Made
machines run smoother. Made buildings
stand stronger. Made clothing more
durable. And made people more
accountable. The right way.
It took a little more time perhaps. It took
more effort. It might have even demanded
a bit of backbone. But it was the right way,
and so it was right.
Then the world decided to cut corners.
To make it faster. To make it cheaper.
To sacrice quality and character and
virtue for speed. For efciency. For a price.
Suddenly, a loaf of bread could last a month
while a car couldn’t. Suddenly, marriages
lasted a year while grudges persisted
forever. Pens, razors, relationships,
everything became disposable. Nothing
lasted anymore. And to us, that was not
the right way. And never would be.
So we started GrainMaker. It was our way
of saying, enough. Our way of declaring
war on corner cutters and efciency experts
and all those consultants who brought us
faster, cheaper, tasteless products. It was
our little contribution to stopping the
madness. But more than that. It was the
right way to do it.
It was the right way to build a machine.
To make bread. To craft foods in a way
that was better for our hearts. And better
for our souls. It was our way of getting back
in touch with the earth. Of getting the
most out of what we’ve been given. Of
realizing that fulllment is a greater virtue
than fast. Of understanding that life goes
by so quickly that it makes more sense to
slow things down than to rush them along.
That’s the right way.
And we make GrainMaker in the right place.
In America. But not just in America. In
Montana. That part of America that has no
use for anything dainty or darling or fragile.
In Montana. Where strength of character
meets strength of purpose, and where
there’s precious little time for anything too
precious. And that’s why we do what we do
the way we do it. And when you do things
the right way, you don’t look to change.
You look to change those who don’t.
grainmaker.
we’ll never change.
there was a time
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