Hasselblad H3D - Page 2

DIGITAL CAMERAS
www.hasselblad.com
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Large format digital capture
In digital photography, the advantages of large format cameras
become particularly obvious. The 6 x 4.5 cm window allows the
Hasselblad H3D to use the largest image sensors currently
available in digital photography – more than twice the size of
a 35mm camera sensor. The sensor therefore holds more and
larger pixels, which secure a high-end image quality in terms of
moiré free color rendering without gradation break-ups in even
the nest lit surfaces.
A choice of bright viewnders
One of the important traditional advantages is the extra large
and bright viewnder image, enabling extremely precise composi-
tions and easy operation in dim lighting. The H3D comes with a
new HVD 90x viewnder designed for full performance over the
large 36x48mm sensor. Hasselblad has added an interchange-
able waist-level viewnder, the HVM, for the range of H system
cameras. The bright and large viewnder image is ideal for crea-
tive composing. The photographer can maintain eye contact with
the model, and impact from shooting from a point lower than
eye-level is achieved.
Unique Hasselblad Natural Color Solution
In the past, color management solutions have imposed limita-
tions on professional digital photographers, because of the need
to choose a specic color prole to suit a specic job in order
to capture various skin tones, metals, fabrics, owers, etc. Has-
selblad has helped solve this dilemma, with the development
of a single powerful color prole to be used with its FlexColor
imaging software. Working with the new Hasselblad Natural Color
Solution (HNCS) enables you to produce outstanding and reliable
out-of-the-box colors, with skin tones, specic product colors and
other difcult tones reproduced easily and effectively.
In order to incorporate our new unique HNCS and DAC features
we have developed a custom Hasselblad raw le format called
3F RAW (3FR). The new 3FR le format is designed to ensure
that images captured on Hasselblad digital products are quickly,
effectively and safely stored on the available media. This le
format includes lossless image compression, which reduces the
required storage space by 33%. The 3FR le denes the colors
in the Hasselblad RBG color space with its out-of-the-box quality,
and used in conjunction with FlexColor it removes both the need
for experimenting with different color proles to obtain optimal
colors and the need for selective color corrections.
DNG workow
The 3FR les can be converted into Adobe’s raw image format
DNG (‘Digital NeGative’), bringing this new technology standard
to the professional photographer for the rst time. In order to
utilize DAC and optimize the colors of the DNG le format, con-
version from 3FR must take place through FlexColor. The DNG
le format enables raw, compressed image les to be opened
directly in Adobe PhotoShop. Hasselblad image les carry a full
set of metadata, including capture conditions, keywords and cop-
yright, facilitating work with image asset management solutions.
Instant Approval Architecture
Limitless digital image capture loses some of its potential if the
photographer cannot quickly review and select the best images
to present to the client. Building on the success of its Audio
Exposure Feedback technology, Hasselblad has created Instant
Approval Architecture (IAA), an enhanced set of feedback tools,
designed to liberate the photographer to focus on the shoot
rather than the selection process. IAA triggers audible and
visual signals for each image captured, notifying the photogra-
pher immediately of its classication status. The information is
recorded both in the le and in the le name, providing a quick
and easy way to classify and select images, in the eld or in
the lab. The Hasselblad H3D is fully integrated with the Has-
selblad Instant Approval Architecture, bringing automated image
classication into your digital workow from the split second of
capture. IAA is a Hasselblad trademark and Hasselblad has a
patent pending on the invention. Large enhanced OLED displays
on the new Hasselblad products provide a realistic, high quality
and perfect contrast image view, even in bright sunlight, to allow
instant on-site image approval.
Three modes of operation and storage
Optimum portability and image storage are critical for the pro-
fessional photographer. The Hasselblad H3D offers a choice of
storage devices: portable CF cards, the exible Imagebank or
a computer hard drive. With these three operating and storage
options, you are able to select a mode to suit the nature of the
work in hand, whether in the studio or on location.