www.hasselblad.com
SOFTWARE
Natural Colors
Hasselblad’s Natural Color Solution (HNCS) enables you to pro-
duce outstanding and true colors out-of-the-box. There’s no need
for choosing color proles to get correct colors. Skin tones, product
colors and difcult gradations reproduce beautifully and accurately
every time.
Digital Lens Correction (DAC)
Hasselblad’s modern lens design has been optimized for digital
perfection, including full correction of chromatic aberration (color
fringing), distortion and vignetting (light falloff). Phocus makes use
of its embedded digital lens models and calculates the optical cor-
rections for every shot at the given distance and aperture setting.
The result is clear: Phocus with DAC increases image resolution
and delivers perfect images as the basis for optimal image render-
ing, and it’s further processing. The DAC technology works auto-
matically with all Hasselblad HC, HCD lenses, even with movements
when using the HTS 1.5 Tilt/Shift adapter. Based upon manual set-
tings, DAC also works with all the Carl Zeiss lenses of the classic
V system cameras.
Ultra-Focus
The H system cameras’ Ultra-Focus system allows information
from the lens and exact capture conditions to be fed to the camera
processor for ultra ne tuning of the auto-focus mechanism, taking
into account the design specications of the lens and the optical
specications of the sensor. In this way the full HC lens program
is even further enhanced, bringing a new level of sharpness and
resolution.
Leading-Edge Moiré Removal Technology
With Phocus, the moiré that can occur on even extremely high reso-
lution images is effectively removed from your images. This is auto-
matically performed directly on the raw data, leaving image quality
intact and eliminating the need to carry out special masking selec-
tions or other manual procedures, saving hours of tedious post-
production work.
Uncompromising Image Quality
Photos: Marco Grob
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