Designed to inspire.
PETER SCHREYER
President and Chief Design Officer,
Kia Motors Corporation
The 2014 Kia Optima expresses the new refinement and sophistication
in Kia’s ever evolving design language. Guided by the vision of Peter
Schreyer, President and Chief Design Officer of Kia Motors Corporation,
the company’s design and engineering teams are creating vehicles that
make an emotional connection with Kia owners.
“Today, cars are no longer just a means of transport but also expressions
of lifestyles,” Schreyer notes. “Cars are an essential part of our lives,
and increasingly more emphasis is being put on their emotional value in
terms of bringing us happiness and satisfaction.”
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