Peter Schreyer
President and Chief Design Officer,
Kia Motors Corporation
Kia’s design is more than shapes, lines and surfaces.
It is a sharing of unexpected new and pleasant
experiences.
To ensure that the 2015 Kia Sorento exceeds the
highest standards of design, technology and quality,
Peter Schreyer—one of the world’s top 3 automotive
designers—thoroughly oversees every aspect in its
design direction. For Schreyer, each element should
bear the ‘absolute purity’ in order to create the design
as a whole. The ‘simplicity’ philosophy is at the core of
Kia’s creative language.
Exceeding expectations.
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