Designed to inspire.
Peter Schreyer
President and Chief Design Officer,
Kia Motors Corporation
Kia’s design is more than shapes, lines and surfaces.
It is a sharing of unexpected new and pleasant
experiences.
To ensure that the 2015 Kia Rio exceeds the highest
standards of design, technology and quality, Peter
Schreyer — one of the world’s top 3 automotive
designers — thoroughly oversees every aspect in its
design direction. For Schreyer, each element should
bear the ‘absolute purity’ in order to create the design
as a whole. The ‘simplicity’ philosophy is at the core of
Kia’s creative language.
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