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action. Instead of arbitration, either party may bring an individual action in
small claims court, but that small claims court action may not be brought
on a class or representative basis.
Arbitration Rules and Procedures. To begin arbitration of a claim, either
you or LG must make a written demand for arbitration. The arbitration
will be administered by the American Arbitration Association (AAA) and
will be conducted before a single arbitrator under the AAA’s Consumer
Arbitration Rules that are in effect at the time the arbitration is initiated
(referred to as the “AAA Rules”) and under the procedures set forth in
this section. The AAA Rules are available online at
www.adr.org/consumer. Send a copy of your written demand for
arbitration, as well as a copy of this provision, to the AAA in the manner
described in the AAA Rules. You must also send a copy of your written
demand to LG at LG Electronics, USA, Inc.Attn: Legal Department-
Arbitration1000 Sylvan AvenueEnglewood Cliffs, NJ 07632. If there is a
conflict between the AAA Rules and the rules set forth in this section,
the rules set forth in this section will govern. This arbitration provision
is governed by the Federal Arbitration Act. Judgment may be entered on
the arbitrator’s award in any court of competent jurisdiction. All issues are
for the arbitrator to decide, except that issues relating to the scope and
enforceability of the arbitration provision and to the arbitrability of the
dispute are for the court to decide. The arbitrator is bound by the terms
of this provision.
Governing Law: The law of the state of your residence shall govern this
Limited Warranty and any disputes between us except to the extent that
such law is preempted by or inconsistent with applicable federal law.
Fees/Costs. You do not need to pay any fee to begin an arbitration. Upon
receipt of your written demand for arbitration, LG will promptly pay all
arbitration filing fees to the AAA unless you seek more than $25,000 in
damages, in which case the payment of these fees will be governed by
the AAA Rules. Except as otherwise provided for herein, LG will pay all
AAA filing, administration and arbitrator fees for any arbitration initiated
in accordance with the AAA Rules and this arbitration provision. If you
prevail in the arbitration, LG will pay your reasonable attorneys’ fees and
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