LG KS360 - Page 6

Target Profile
Main Target: Young Message Heavy Users
Utilitarian Feature & Utilitarian Design
Main Target: Young Message Heavy Users
Utilitarian Feature & Utilitarian Design
 Aged 18-25 yrs
 Students (High/College) or Entry level businessmen
 KBF: Design > Price = Features > Brand
 Aged 18-25 yrs
 Students (High/College) or Entry level businessmen
 KBF: Design > Price = Features > Brand
Target ProfileTarget Profile
 Prefer goods expressing personality
 Enjoy network sites such as Facebook, MySpace, etc.
 Prefer unique design and vivid colors
 Have many friends & social communities
 Type of transportation: bus / subway
 Sensitive to fashion and trend but spend wisely
 Enjoy web surfing & chatting rather than watching TV
 Prefer goods expressing personality
 Enjoy network sites such as Facebook, MySpace, etc.
 Prefer unique design and vivid colors
 Have many friends & social communities
 Type of transportation: bus / subway
 Sensitive to fashion and trend but spend wisely
 Enjoy web surfing & chatting rather than watching TV
Characteristics of TargetCharacteristics of Target