Our promise to you
VISION
Ourvisionfortheworldofagriculturalmachinery
hasalwaysbeenclear;toproduceworthwhile
andinnovativesolutionsforprofessionalfarmers
feedingtheworld.Alwaysrecognisable,the
MasseyFergusonbrandofproductssignies
technologicaladvancement,enhanceddesign,
stricttestingandqualitymanufacturingwhichis
consistentlytrustworthyandhardworking.
INNOVATION
We’vealwaysbeenonestepaheadwhenitcomesto
innovation.Ourfounder,HarryFergusonisproofofthat.
Throughcontinualquestioningandanalysisof
customers’needs,ourproductsaredesigned,tested
andbuilttoenhanceproductivity,efciencyand
convenience,constantlypushingtheboundaries
offarmmachinery.
Fromthesimplestpushofabuttontotechnological
innovationsinengineandtransmissionefciency,we
strivetomakelifesimplerfortheoperator.
LEADERSHIP
MasseyFergusonisthemostwidelysoldtractorinthe
world,makingustheleadersintheagriculturalarena.
We’vewonawardsforourclass-leadingtechnologyand
advancementindesignandwe’realreadydrivingahead,
environmentallyandeconomically.
QUALITY
Ittakescertaindistinctiveattributestomakeaquality
product.AtMasseyFerguson,thisdistinctionstarts
atthedrawingboardanddoesn’tstop.Everystageof
manufacturing,fromthebuildingandtestingprocess
tosourcingthebestcomponents,demands
excellence.Ourproductsandservicesmeetthe
moststringentstandardsallowingustodeliver
ourpromises,condently.
RELIABILITY
Wedon’tletaMasseyFergusonmachineoutofour
sightuntilweare100%sureitwillperformtothehigh
standardsyouexpect.Onlyafterrigorousandpain
stakingtestingbothinsimulationsandintheeld,will
weallowourproductstoleavethefactory.Whatever
youputyourtractorthrough,dayafterday,seasonafter
season,wecanguaranteewe’vealreadytestedthose
limitsandgonebeyondthem.
SUPPORT
Agriculturecanbeasolitarybusiness,that’swhywe
makesurethatyoucangetsupportwheneveryou
needitandatcrucialtimesoftheyear.Beassuredof
sustainabilityfrommorethan3,200dealeroutletsin
over140countriesandacomprehensivemachinery
distributionnetwork,you’llbepartofdedicatedfamily
ofspecialistswhomakeittheirbusinesstogiveyou
genuine,topqualityservicesupport.
Equally,wewon’tletanopportunityslipthroughyour
ngers.Ifyouhavethecommitmentbutnotnecessarily
thenancialresourcestocompeteintoday’smarket-
drivenclimatethenAGCOFinancecouldhavethe
solution.Askyourlocaldealerformoreinformation.
Financialoptionsaremarketspecicbutcaninclude
leasing,hirepurchase,contracthireandloanfacilities.
PRIDE
HereatMasseyFerguson,pridemeansmanythings
tous.It’sineverythingwedoanditshows.It’sinour
proudheritage,ouruniqueproductdesignandour
ongoingsupporttoourcustomers.
COMMITMENT
Wearedeeplycommittedtodeliveringthehighestof
expectationsandtobuildquality,reliableproductswith
innovativefeaturesthatarebackedbythebestsupport
packages.Ultimately,wearecommittedtocontinuous
growthandprotabilityforall,whilstrecognisingthe
needsofbothlargeandsmallbusinessesthrough
professionalismandquality.
OurmissionatMasseyFerguson,sincethecompanywasfounded,
hasbeentodesign,engineerandmanufacturereliable,trustworthy
andinnovativetractors.Tractorsthatpeoplerecognisetheworldover.
16