Nokia Nseries - Page 26

3.14
Chapter 3 The Nokia Point & Find Story
Scenario 1
A reader points his camera phone at a BMW car advertisement in 944
magazine—and without even one click—their phone immediately
presents:
BMW Convertible Coupe
• FindLocalDealership
• ScheduleTestDrive
• RequestDVDBrochure
• EnterContesttoWinaCar
• CalltoRSVPforShowroomParty
• Subscribeto944
The person initiates a call to the local dealership, schedules a test
drive, and RSVPs for the dealer’s new model release party.
Scenario 2
A person paging through an entertainment magazine simply points
her mobile device at an ad or a review of a music CD or artist, and she
is right away presented with:
Peter Gabriel
•ListentoNewSingle
•BuyLatestCD
•SeeTourSchedule
•JoinFanCub
•NewsandPhotos
•BuyRingTone
She listens to the new hit single on her mobile phone, then signs up
for the artist’s fan club.
Nokia Point & Find works
with print “as is”
With Nokia Point & Find tech-
nology, there is no need for the
publisher to print any special
codes or tags in their magazine
to enable Nokia Point & Find
services,whichisasignicant
advantage over other technolo-
giesthatrequirespecialtags
or codes printed throughout a
publication.