4
PHIL COLLINS GAVE US DETERMINATION
AND THE NAME
The name Sudio came to be when one of the founders spotted the musician Phil Collins in
New York having problems with his headphones. With the frustration of not yet being able
to offer any better alternative to Phil the only words he could say were: “Trust me I know the
feeling”, as they shared eye contact. The name “Sudio” is an homage to Phil Collins song
Sussudio and the determination of succeeding with the venture rendered from the bitter
sweet anecdote.
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