III. MAXIMIZE VALUE
Winnebago’s past success is not based upon selling the lowest price motor hom e, but instead on
being the best value. In fact, Winnebago won seven of eleven 1993 “Best Buy” awards given to
motor homes that Consumer’ s Digest felt had the best value for the American consumer.
In the dev elopm ent of the EuroVan Camper pac kage, we call ed upon sev eral proven suppli ers f or
high qu a lity co mp onent s and appliances that can be readily serviced in the United States or Canada.
We also produce many of the components ourselves to ensure a high level of qualit y at a reaso nable
cost.
In market research clinics, we spoke with many past and present Volkswagen camper owners about what
drew them to their campers. From them, the message was quite clear:
A. Volkswagen Camper buyers are not looking for a cheap product , but they demand value.
B. Volkswagen Camper buyers do not want “fluff”, they want practical features that make sense.
C. Volkswagen Camper buyers expect versatility, durability and quality.
As a total package, Winnebago believes that the EuroVan Camper lives up to these requirements. We
hope that your o wn experience with the EuroVan Camper exceeds your expectations. Thank you again for
your purchase.
WILLIAM J. O’LEARY
Vice President, Product Development
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