Apple TV - Account Setup; Using Your Apple ID

Apple TV User Guide
Set up Apple TV automatically with an iOS device.
When the Apple TV setup
screen appears, unlock your iOS device and make sure Bluetooth ® and Wi-Fi are
turned on. Touch your iOS device to Apple TV and follow the onscreen instructions
on your iOS device and Apple TV.
Note: Automatic setup doesn't transfer account information for third-party apps
such as Netflix or Hulu, and doesn't turn on iTunes Match or Home Sharing.
Set up accounts
Your Apple ID
Your Apple ID is the account you use for just about everything you do on Apple TV,
including buying content on iTunes Movies
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downloading apps from the App Store
[ A ]. You can also use iCloud, which
connects you and all of your Apple devices to share photos and more.
If you already have an Apple ID, enter it when you first set up Apple TV. If you don't
already have an Apple ID, you can create one on the Apple ID webpage . You need
only one Apple ID to use iTunes, iCloud, and Game Center services.
For more information, see the Apple ID FAQ webpage .
Here are a few of the things you can do with your Apple ID on Apple TV:
• iTunes Movies and TV Shows: Purchase or rent movies and buy TV episodes
and seasons. You can also access your iTunes purchases made on other
devices.
• Music: If you're an Apple Music member, you can access millions of songs on
Apple TV. With an iTunes Match subscription, all your music-including music
you've imported from CDs or purchased somewhere other than the iTunes
Store-can also be stored in iCloud and played on demand. See Music at a
glance .