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“Ever since I was a boy, I’ve had a thing for wheels — the
way they get you from A to B with this weightless, gliding
sensation that makes you feel free.
That feeling of freedom — the sheer eortlessness of it —
gives you energy, makes you happy, and empowers you to
really go places.
That’s the emotion I want to capture with every product,
and it takes a lot of work to achieve it. We won’t settle
foranything less than a total “wow” experience.
If you want to give people game-changing products that are
a pleasure to use, you have to be stubborn and stick to your
dreams.
Because we’re inspired by the idea that we can help
people feel free to get out and explore the world.
And that’s why nothing gives us a kick like seeing
awell-traveled Bugaboo product with mud on its
wheels and stories to tell.”
— Max Barenbrug, Bugaboo Co-founder and Chief Design Ocer
Why we’re all about mobility.
Max’s story.
Move freely.
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