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Gibson Pure - Page 10

Gibson Pure
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A BRIEF HISTORY OF GIBSON ELECTRIC GUITA R S
G i b s o n ’s legendary acoustic engineer, Lloyd Loar, was experimenting with electric
i n s t r uments in 1924, at the dawn of electronic amplification. However, Gibsons stru g-
gle to dominate the banjo market took precedence through the 1920s, and it wasnt
until the mid-1930s that the company once again turned its attention to electric
guitars. In 1935 Gibson’s Walt Fuller designed a pickup that was introduced on the
E-150, an aluminum-body lap steel. Early in 1936, the pickup was put in a midline
a rchtop model and named the ES-150 ES for Electric Spanish, 150 for the re t a i l
price of $150 for the guitar and amplifier set.
The original ES-150 bar pickup with its hexagonal housing is now known as the
Charlie Christianpickup, because it was installed on the ES-150s and ES-250s that
Christian used to establish the new concept of electric jazz guitar.
Gibson made several improvements in pickup design before World War II, although
many players still consider the Christian pickup to be the best jazz pickup ever
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