People’s expect ation toward individual mobility requires more than just a convenient means of transpor tation. The old understanding of cars has become
outdated. A car represents indi viduals’ lifestyles, and it became an integral part of their lives. At the same time, the au tomobile industr y has ex perienced
seismic change. Hyun dai Motor Company has grown rapidly to become on e of the largest automakers , backed by world class produc tion capability and
superior quality. We have no w reached a point where we need a qualitative approach to bring bigg er ideas and rele vant solutions to our customers .
This is an oppor tuni ty to move forward and we have developed a new brand slogan that encapsula tes our willingness to take a big leap. Led by our new
slogan and the new thinking underlying it, we will become a company that keeps challenging itself to unlock new possibilities for people and th e planet.
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