MASTERCRAFT DESIGN PROCESS
4-1
The MasterCraft
Design Process:
The Perfect Blending
of Art and Science
Our engineers and designers have never been able
to leave well enough alone. Armed with true 3-D
computer-aided design technology, they have a design
approach that allows them to visualize and create every
part of the boat on the computer—the same way it’s done
in the automotive industry. No other ski boat company
even comes close to our technology—or to our talent.
It’s the most advanced team in the business, and the fruits
of its labor are evident in every 2004 MasterCraft model.
But at MasterCraft, we’re not just designing better boats.
We’re designing better ways to build them. Today’s
MasterCrafts are built better, smarter and lighter. Which
means you have the most durable, most carefree and
most reliable boat on the planet.
Even with the most advanced technology available, however, MasterCraft will never replace an important
step in the design: Hands-on involvement. Our artisans use clay modeling, inspired by the automotive industry, to
touch and feel every surface of the boat before it ever sees a mold. Changes are made overnight. And re-made
over and over again until every aspect of the ergonomics, styling and design is just right. When everything is
flawless, we build the part, carefully crafting each piece by hand. This careful blending of technology, experience
and intuition allows us to reduce the time it takes to introduce innovations into our boats.
We’re proud of the balance we’ve achieved and of the results we’re getting. For example, parametric
modeling and finite element analysis allow us to create computerized images of each part long before we build
it. We zero in to test stress levels and to perfect tolerances to the last thousandth of an inch. The result is a
boat that has minimum weight and maximum strength–a boat that is powerful, durable and seamless from
bow to stern.
The MasterCraft LifeMaster
TM
Construction Process
We use an exclusive process that we call
LifeMaster
TM
, an eight-step production method that
gives every MasterCraft strength and reliability that
ordinary boats cannot equal. We believe in this
process so much that we offer a limited lifetime
warranty on every new MasterCraft. The warranty
is even transferable to a second owner for up to
five years.
Step 1: Superior Molds
The first step in the LifeMaster
TM
Process is our
boat molds. Our molds are built to tighter tolerances
than most boats, with steel reinforcement to prevent
flexing and to maintain precision. After every fourth
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