Will recordable DVD grow in popularity?
Absolutely! The DVD format has taken the world by storm and will continue to see stellar growth in the future. Take a quick look
at these DVD facts:
n According to figures by Ernest & Young on behalf of the DVD Entertainment Group (DEG), the one billionth DVD software
unit entered retail in July, 2002.
n The DEG also noted that DVD player penetration in the United States will most likely hit 40 million homes by the end of
2002, approximately half of the homes in the country.
As noted above, it is obvious that DVD is universal and poised for tremendous growth throughout the future. People
everywhere are tuning in to the advantages of DVD. However, the DVD experience does not have to end with simple observa-
tion—it can be extended to creative interaction. People want to be able to create and use DVD for their own uses, and record-
able DVD is the answer.
n Gartner reported that 628,000 recordable DVD drives shipped in 2001. That number is expected to double in 2002 and to
increase to close to 4 million in 2003 and 14.3 million in 2004.
Clearly there is a strong demand for recordable DVD. Sony’s DVD-RW and DVD+RW solutions allow full interaction with
DVDs from massive storage to high-quality video—almost anything you can imagine. Now shipping on select VAIO® PCs as well
as available as external and internal drives, Sony brings the highest quality and design at an affordable price to the masses.
Recordable DVD is here and now—and built for the future!
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* 1 GB = 1000 MB. GB means one billion bytes when referring to DVD disc capacity. Accessible capacity may vary.
© 2002 Sony Electronics Inc. All rights reserved. Reproduction
in whole or in part without written permission is prohibited.
Sony, i.LINK, and VAIO are registered trademarks of Sony.
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