8 622 400 67103
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1
1.
Mr. Cl 2. Mrs. Cl 3. Ms. Cl 4. Miss Cl
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First Name: Initial:
Last Name:
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Address: (Number and Street)
Apt. #:
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City:
State: Zip:
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2 Phone #: lU
, , l , I 3Date of Purchase: L
! i- 1_1
M&l Day Year
4
Store Name: i , , l , l
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5 Where did you make your purchase?
1. 0 Car audio store 3. 0 Superstore 5. 0 Catalogue/mail order
6. Cl Other
6
2. 0 Automobile dealer 4. 0 Department store
Check the two (2) most important reasons you chose Blaupunkt over the competition:
1 .Cl Friend/Family recommendation 6.
q
Styling/Appearance
11, 0 Blaupunkt Reputation
2.0 Salesperson recommendation 7. Cl Tuner quality/features 12. 0 Detachable Face
3.0 Tape player quality/features 8. 0 Blaupunkt warranty
13. 0 Magazine review
4.0 CD player quality/features 9. 0 Convenient installation
14. Cl Value for price
5.0 Ease of use/location of controls
10.
q
Sound quality 15. 0 Other
(Describe m comments)
7 In what vehicle will this Blaupunkt product he installed?
Make: / , I , , , , ! / Model: 1 , I , , ,
Year: , , , / ,
example: Ford
example: Mustang example: 1965
8
How did you first learn about Blaupunkt? 15 lncludina p ourself, what is the total number of
1 .O Friend/relative 5. 0 Radio ad
2.0 Salesperson 6. 0 Newspaper ad
people living in your household?
3.0 Magazine article 7. 0 Magazine ad
1 (EXAMPLES: 01, 02, 03,04 . . ...) , /
4.0 In-store display 8. Cl Not sure
9 When did you make your decision on which
16
NOT including yourself, what are the AGES of
model to buy? 1. 0 Before coming to the store
m people living in your household?
2. 0 At thestore
Age (in vearsl
10
What brand was6y;;;ond choice?
1. Cl Alpine 11. 0 Sony
Male: d ~ , ~ 1 / ~ / , /
2.
q
Audiovox 7.0 Kenwood 12. 0 Other
3.
q
Clarion
8.OPanasonic 13. 0 None
Female:
__i / LJ /
4.
q
Eclipse 9.0 Pioneer
5.
q
Jensen 10. Cl Rockford-Fosgate
ITMarital Status: 1.0 Married 2.0 Single
11 Who installed this product?
18
Which best describes your family income?
1 .O Store where the product was purchased
1.D Under $15,000 5.
q
$5O,ooo-$74.999
2.0 I did it myself 4. 0 Independent installer 2.0 $15,000-$24,999 6.
q
$75,000-$99,999
3.0 Friend or relative 5. 0 Other 3.0 $25,000-$34,999 7. 0 $lOO,OOO-149,999
12 Which of these products do you plan to buy
4.0 $35,000-$49,999 8.
q
Over $150,000
in the future? (check all that apply)
1.0 None
4.
q
Amplifier 6. 0 Equalizer
ipln the last six(6) months have you or your spouse:
2.0 Front speakers 5. Cl Subwoofer 7. Cl CD changer
1 .O Purchased clothes through the mail?
3.0 Rear speakets speakers
2.0 Purchased gifts through the mail?
13
3.0 Worked in your garden?
Dateof~bii -
- ILL
4.0 Traveled on vacation?
5.0 Purchased a PC or PC software?
MOllrh Day
Year
l4 Education (Please check which category applies):
6.0 Purchased two or more books?
7.0 Purchased cassettes/CDs?
1.0 High School 3.
q
Completed College 8.0 Donated to wildlife/environmental causes?
A
2.
q
Some College 4. Cl Graduate School 9.0 Donated to charities
Comments:
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