introduction
to craft beer
Craft brewing is a unique outlook on brewing that aims to formulate
beer that is flavorful and distinctive rather than most beer on the
market that aims to have mass appeal in order to sell the most
product. This mass produced beer has cheap alternative ingredients
such as rice or corn, which keep costs down but don’t add to the flavor
or complexity of the beer.
Craft beer is the complete opposite. Craft brewers strive to source
out quality ingredients from all over the world using only the purest
and most flavorful blends of malted barley, hops, water and yeast.
Craft beer can also get fairly extreme, whether it is a highly hopped
India Pale Ale created by adding copious amounts of the world’s
most potent hops or a strong Belgian ale pushed to it’s alcohol limit
by adding a few pounds of Belgian candy sugar. Craft beer can be an
experiment in how far you can push the traditional limits of brewing to
create a one of a kind beer that no one has ever experienced.
So enjoy those unique flavors
you’ll experience when tasting
your first batch of fresh home
brew and remember that you
had a hand in being part of one
of the oldest traditions of man
by crafting your own beer!
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