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The purpose of this document is to provide clarification
about how the ENERGY STAR marks and ENERGY STAR
name should be used in all mediums. These include, but
are not limited to, print advertisements, Web sites, product
catalogs, and specification sheets.
This document provides a partial list of guidelines, based
on the most common misuses of the ENERGY STAR
marks. Please note that this document is intended to
supplement, rather than replace, the ENERGY STAR Brand
Book. Please review the ENERGY STAR Brand Book in its
entirety at www.energystar.gov/logouse.
This document also presents additional examples
of common mark misuses and how each should be
corrected, as well as how to report mark violations. The
final section of this guide provides some helpful tips on
how to write about ENERGY STAR.
The ENERGY STAR identity is a valuable asset, and like any
asset with appreciable value, it must be properly used and
protected. Partners should be mindful of how they use the
ENERGY STAR marks in all communication and outreach
materials. Ensuring that the marks are properly used
protects every ENERGY STAR partner’s investment in the
program—and consumer confidence in the
ENERGY STAR brand.
KEY GUIDELINES
s Neither the marks nor the ENERGY STAR name may
be used in any other organization name, product
name, service name, domain name, or Web site title.
s The marks may never be associated with products,
homes, or buildings that do not qualify as
ENERGY STAR.
s The marks may not be altered, cut apart, separated,
or otherwise distorted in perspective or appearance.
This includes removing the words ENERGY STAR
from the mark.
s If your organization is not an ENERGY STAR partner,
but offers ENERGY STAR certified products, you
must include the name of the manufacturer near the
ENERGY STAR mark.
s The color for the mark is ENERGY STAR blue (100%
Cyan); the Web color equivalent is hex color
#00AEEF. Alternate versions in black or reversed out
to white are allowed, but Cyan is preferred.
s The marks may be resized, but the proportions
must be maintained. The lettering inside the marks
must remain legible when reproduced for print or
electronic formats.
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USING THE ENERGY STAR
®
MARKS CORRECTLY
A BRIEF INTRODUCTION TO THE MARK GUIDELINES
Web page
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PROPER USE OF THE ENERGY STAR MARKS
CERTIFICATION MARK
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Use the Certification Mark as a label on products, homes, and buildings that have been verified to meet
ENERGY STAR requirements. The mark should be used only on or near an ENERGY STAR certified product,
home, or building. This mark may only be used by active ENERGY STAR partners who have signed a
partnership agreement. Please see the two examples of proper usage shown below.
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PARTNER MARKS
Use the Partner Mark to promote
your organization’s commitment to
and partnership in the ENERGY STAR
program. This mark may only be used
by ENERGY STAR partners who have
signed a partnership agreement.
Please see below for an example of
proper usage.
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PROMOTIONAL MARKS
Brochure
Use the Promotional Mark in
public education campaigns on
the benefits of ENERGY STAR.
The Promotional Mark can be
used in brochures, media kits,
and flyers. Please see below for
an example of proper usage.
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LINKAGE PHRASE MARKS
Use the Linkage Phrase Marks in
promotional materials to show that an
organization offers ENERGY STAR certified
products or builds ENERGY STAR certified
new homes. This mark may be used by
ENERGY STAR partners and retailers selling
ENERGY STAR certified products or services.
Please see below for an example of proper
usage.
Brochure
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