Designed to inspire.
The all-new 2014 Kia Forte sedan expresses the new refinement and
sophistication in Kia’s ever evolving design language. Guided by the
vision of Peter Schreyer, President and Chief Design Officer of Kia
Motors Corporation, the company’s design and engineering teams are
creating vehicles that make an emotional connection with Kia owners.
“Today, cars are no longer just a means of transport but also expressions
of lifestyles,” Schreyer notes. “Cars are an essential part of our lives,
and increasingly more emphasis is being put on their emotional value in
terms of bringing us happiness and satisfaction.”
Peter Schreyer
President and Chief Design Officer,
Kia Motors Corporation
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