Toot-a-Loop Radio R-72
In the early 1970s, the Apollo
11 had just landed on the moon,
signalling the start of the new
space age, Volkswagen Beetles
ruled the roads and roller skates
were a must-have. The Toot-a-
Loop fashion radio, with its objet
d‘art theme, unusual design and
fun colours, embodied the
sense of fun and youthfulness
of prevailing pop culture.
Record Player SL-10
A hi-fi audio craze gripped
Japan from the late 1960s
through to the mid-1980s,
as music lovers sought high-
fidelity sound that was true
to the recording studio. The
remarkable SL-10 employed a
linear tracking system, where
the needle traces the grooves
at the same angle as the
blade that cut the record
in the first place.
03
THE FOUNDER
A frail, sickly bicycle apprentice who survived
unspeakable childhood tragedy, Konosuke
Matsushita lacked formal education, wealth,
charisma, con nections and even a special talent.
Yet, early hardships produced hidden strengths
which opened Konosuke Matsushita‘s mind to the
collective wisdom of others. The author reveals how
a lifelong thirst for learning fuelled the passion that
led this humble, shy 5-foot-5-inch humanitarian
idealist to pioneer management practices and
advance his philosophy that the mission of a
manufacturer is to relieve poverty and create
wealth, not only for shareholders, but for society.
KONOSUKE MATSUSHITA
1972
Toot-a-Loop Radio R-72
1972
Toot-a-Loop Radio R-72
1980
Record Player SL-10
1980
Record Player SL-10
2006
Blu-ray Player DMP-BD10
The concept of a black box was
of something that looks very
simple from the outside, but
which is extremely functional and
intelligent on the inside. In order
to realise this in a form that most
people could easily recognise
and understand, the design team
agreed that the first step would
be to develop a design that
evoked “simplicity in both
form and materials”.
002_003_90years.indd 2 22/9/08 09:18:06
To Next Page
Loading...
