The purpose of this document is to provide clarification
about how the ENERGY STAR marks and ENERGY STAR
name should be used in all mediums. These include, but
are not limited to, print advertisements, Web sites, product
catalogs, and specification sheets.
This document provides a partial list of guidelines, based
on the most common misuses of the ENERGY STAR
marks. Please note that this document is intended to
supplement, rather than replace, the ENERGY STAR Brand
Book. Please review the ENERGY STAR Brand Book in its
entirety at www.energystar.gov/logouse.
This document also presents additional examples
of common mark misuses and how each should be
corrected, as well as how to report mark violations. The
final section of this guide provides some helpful tips on
how to write about ENERGY STAR.
The ENERGY STAR identity is a valuable asset, and like any
asset with appreciable value, it must be properly used and
protected. Partners should be mindful of how they use the
ENERGY STAR marks in all communication and outreach
KEY GUIDELINES
Neither the marks nor the ENERGY STAR name may
be used in any other organization name, product
name, service name, domain name, or Web site title.
The marks may never be associated with products,
homes, or buildings that do not qualify as
ENERGY STAR.
The marks may not be altered, cut apart, separated,
or otherwise distorted in perspective or appearance.
This includes removing the words ENERGY STAR
from the mark.
If your organization is not an ENERGY STAR partner,
but offers ENERGY STAR certied products, you
ENERGY STAR mark.
USING THE ENERGY STAR
MARKS CORRECTLY
A BRIEF INTRODUCTION TO THE MARK GUIDELINES