Sharp MX-3610N

6
M
M
X
X
-
-
3
3
6
6
1
1
0
0
N
N
/
/
M
M
X
X
-
-
3
3
1
1
1
1
0
0
N
N
/
/
M
M
X
X
-
-
2
2
6
6
1
1
0
0
N
N
S
S
a
a
l
l
e
e
s
s
G
G
u
u
i
i
d
d
e
e
The graph below shows the growth of 2 segments, one is 20-24 cpm low-end category and the other is 25-36 cpm
main category. The MX-2610N, MX-3110N and MX-3610N fit to 25-36 cpm category.
Until 2007, the majority of colour category was 25-36 cpm, but since 2008, the low-end category around 20-22 cpm
has risen and the sales have dramatically increased.
In 2010, it is 134.0% vs. LY in 20-24 cpm category. On the other hand, it is 107.5% vs. LY in 25-36 cpm category.
And market size of these 2 categories will be 55.1% from 25-36 cpm category
.
So, from a market growth point of view, the low-end category is quite attractive, but still main category of A3 colour
MFP is the category which the new models are targeted at.
European A3 Colour MFP by category
Source: Infosource
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
2005 2006 2007 2008 2009 2010Proj
25-36cpm
20-24cpm