Vehicle users have a free and comprehensive
right to information from organisations which
save their personal data.
These organisations could be:
▷ Vehicle manufacturer.
▷ Qualified Service Partners.
▷ Specialist workshops.
▷ Service providers.
Vehicle users may request information about
what personal data has been saved, what it is
used for and where it has come from. Proof of
ownership or use is required in order to obtain
this information.
The right of access also extends to information
about data that has been transferred to other
companies or bodies.
Please refer to the vehicle manufacturer's web‐
site for the applicable data privacy policy. This
data privacy policy contains information about
the right to have data deleted or corrected. The
vehicle manufacturer's website also provides its
contact details and those of its data protection
officer.
The vehicle owner can have the data that is
stored in the vehicle read out by a Service Part‐
ner of the manufacturer or another qualified
Service Partner or a specialist workshop, on pay‐
ment of a fee where applicable.
The legally required on-board diagnosis OBD
socket in the vehicle is used to read out the vehi‐
cle data.
Data processing
The collection of personal data may be neces‐
sary to enable the manufacturer of the vehicle to
fulfil obligations to the customer or legislator or
to offer high-quality products and services.
These include, for example:
▷ Fulfilling contractual obligations regarding the
sale, servicing and repair of vehicles, for ex‐
ample sales processes, maintenance.
▷ Fulfilling contractual obligations for the provi‐
sion of digital services relating to the vehicle,
for example BMW ConnectedDrive.
▷ Ensuring product quality, research and devel‐
opment for new products, as well as optimis‐
ing service processes.
▷ Performing sales, service and administration
processes, including branches and National
Sales Companies.
▷ Customer support, for example contract pro‐
cessing.
▷ Advertising communication and market re‐
search on the basis of personal consent.
▷ Fulfilling legal obligations, for example infor‐
mation regarding Technical Campaigns.
▷ Processing warranty claims.
Data collection
Type of data collected
Depending on the situation, the following per‐
sonal data may be collected.
Contact details
Name, address, phone number, email address.
Personal data
▷ Personal information provided by customers,
for example date of birth, education, house‐
hold size or occupation.
▷ Data to determine identity, for example driv‐
er's licence.
Contract data
▷ Customer number, contract number, booked
online services.
▷ Stored payment information, for example
credit card number.
Credit rating
▷ Information about transactions.
▷ Information about fraud or criminal offences.
Seite 10
NOTES
Notes
10
Online Edition for Part no. 01405A1EA53 - X/20
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