Interests
Information provided by the customer regarding
areas of interest, for example product preferen‐
ces, hobbies and other personal preferences.
Use of web pages and communication
▷ Information on how web pages are used and
whether messages are opened or forwarded.
▷ Account information regarding online serv‐
ices, customer portals and prospective cus‐
tomer portals.
Transaction and interaction data
Information on the purchasing of products and
services, interactions with customer support and
participation in market research studies.
Use of apps and services of the vehicle
manufacturer
Information on the use of apps on mobile devi‐
ces and online services.
Information on vehicle functions and
settings
Information on functions and settings for the ve‐
hicle, for example when using online services.
Vehicle-related sensor data and usage
data
Data which is generated and/or processed in the
vehicle.
▷ Driver assistance systems: processing sensor
data which is used to evaluate the vehicle
surroundings or the driver's behaviour.
▷ Personal settings: settings saved in the vehi‐
cle profile, for example seat setting.
▷ Multimedia, navigation, for example destina‐
tions.
Time of data collection
Personal data may be collected at the following
times:
▷ When the customer makes direct contact
with the manufacturer of the vehicle, for ex‐
ample via the web page.
▷ When requesting information on products
and services or direct purchases, for example
on web pages or in apps.
▷ When making direct purchases, for example
on the web page.
▷ When purchasing services directly, for exam‐
ple online services.
▷ When responding to the customer regarding
direct marketing activities, for example when
personal data is provided.
▷ When using vehicles, products, services and
digital offers, for example web pages, apps.
▷ When transferring personal data through
qualified partners of the vehicle manufacturer
or through third-party providers, provided that
data protection requirements are met.
▷ When providing personal data through certi‐
fied address providers, provided that data
protection requirements are met.
▷ When reading out vehicle data, including the
vehicle identification number, during service
and repair activities.
Data in the vehicle
General
A number of electronic control devices are instal‐
led in your vehicle. Electronic control units proc‐
ess data that they receive from vehicle sensors,
generate themselves or exchange with one an‐
other, for example. A high number of control
units are necessary for the vehicle to function
safely or provide assistance during driving, for ex‐
ample driver assistance systems. There are also
control devices which manage comfort or info‐
tainment functions.
Data saved in the vehicle can be deleted at any
time. This data is only transmitted to third parties
if expressly requested in the course of using on‐
Seite 11
Notes
NOTES
11
Online Edition for Part no. 01405A1EA53 - X/20
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