Bose SoundTrue - Safety; Warnings; Cautions; Limited Warranty

For internal and reseller distribution only – Bose confidential.
CC014072_SoundTrue around-ear headphones
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Bose
®
SoundTrue
™
around-ear headphones
NAMING CONVENTIONS AND USE OF “NEW”
Approved Naming Conventions
• Full Product – Bose
®
SoundTrue
™
around-ear headphones
• Short Product – SoundTrue
™
around-ear headphones
• Web Product – Bose
®
SoundTrue
™
around-ear headphones
• Full Family – Bose
®
headphones
• Color names (when necessary to distinguish)
• SoundTrue
™
Around-Ear Black
• SoundTrue
™
Around-Ear White
• SoundTrue
™
Around-Ear Mint
• SoundTrue
™
Around-Ear Black/Mint
Use of “New”
“New” cannot be used with this product, unless referring to “new design” or “new colors.”
ADVERTISING, ONLINE AND SOCIAL MEDIA COPY
Headlines
• I’m listening to my own personal theme song. #listenforyourself
• I’m listening to a song nobody’s heard yet. But they will. #listenforyourself
• I’m listening to a song that sounds exactly like I feel. #listenforyourself
• Listen for yourself.
• Your music says a lot about you. So do your headphones.
• Engineered for your ears. Designed for the rest of you.
Subhead
Presenting Bose
®
SoundTrue
™
around-ear headphones.
Copy Blocks
Quick Hit (3 words)
Listen for yourself.
Short without product name (15 words)
Fresh designs to fit your style. Better sound for all your music. Listen for yourself.
Short with product name (19 words)
Bose
®
SoundTrue
™
around-ear headphones. Fresh designs to fit your style. Better sound for all your
music. Listen for yourself.