QUESTIONNAIRE
1 This vacuum cleaner is…
My first vacuum cleaner (please go to question 3)
A replacement vacuum cleaner
An additional vacuum cleaner
2 Which brand of cleaner are you replacing or adding to?
Dyson Electrolux
Hoover LG
Miele Nilfisk
Vax Wertheim
Volta
Other, please specify
3 Why did you choose to buy a Dyson vacuum cleaner?
(Please rank in order, 1-5. 1 being the most important).
Dyson reputation
Good for pet hair pick-up
No loss of suction
Previous experience of Dyson
HEPA filter/benefit for asthma and allergy sufferers
Features
Price/special offer
Wanted a bagless cleaner
Compact and easy to store
Store staff recommendation
Picks up more dust than others
Latest model/technology
Reliability/quality
Friend/family recommendation
Other
4 Where did you first hear about Dyson?
From friends and family
Saw it on the internet
From TV/a magazine advert
Saw it in a store catalogue
Saw it in a store
Recommended by salesperson
5 Where did you look for additional information?
Visit Brand website
Look at Online reviews and forums
Talked to retail staff
Retail catalogue
Didn’t do any additional research
6 Do you own other Dyson products?
Handheld Fan
Vacuum cleaner Handstick
No
7 What is your average household income?
Less than $45,000
Between $45,000 – $74,999
Between $75,000 – $100,000
Over $100,000
8 Do you have any household pets?
Dog Cat
No Other
9 Does anyone in your household suffer from any of the following?
Asthma Allergies
No
10 To which age group do you belong?
16 – 24 25 – 34
35 – 44 45 – 54
55 – 64 65+
11 Would you recommend a Dyson vacuum cleaner to your family
and friends?
Yes No
12 Do you have children?
Pre-school Aged 5-17 years
Aged +17 years Children no longer at home
Pregnant No children
13 Which best describes your house?
(Tick one from each column).
Own house Up to 2 beds
Rented house 3-4 beds
Own apartment/villa More than 4 beds
Rented apartment/villa
Share accommodation
Live with parents
Please take a few moments to answer our questions.
They will help us develop new products for the future.
THANK YOU FOR YOUR TIME
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