About this Training Guide
This guide is your personal reference manual for all GE refrigeration products.
It’s designed to:
❚ Help new sales employees learn about their product.
❚ Help answer questions on all categories of GE refrigerators.
❚ Help experienced sales people develop product presentations that communicate
the exceptional value and quality of GE refrigerators.
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GE Refrigeration 2004 Sales Training
Built-In Side-by-Sides CustomStyle
™
Side-by-Sides
Bottom-Freezers CustomStyle Top-Freezers Top-Freezers
Traditional Side-by-Sides
Appearance
❚ Refrigerator style and design
must reflect changes in kitchen
architecture and décor.
❚ Refrigerators are the most visible
appliance in the kitchen so their
appearance is critical.
❚ Appearance begins with size, shape,
design of the handle and dispenser,
color and finish but extends to the
brand’s perceived quality.
Food preservation
❚ Consumers want different ways
of preserving different foods.
❚ They want their refrigerator to
make foods stay fresher, longer.
❚ They want food preservation to
save them time and money.
Convenience
❚ Consumers want features that not
only save time, but actually make
life easier.
❚ Refrigerators must have
built-in flexibility.
❚ Consumers expect multiple
convenience options in
every refrigerator.
Features in this training guide focus on these three consumer cues:
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