790 Instant Camera New Product Manual
15
Marketing Strategy
Launch date
Product launch is scheduled for July, 1998.
Target markets
q Developing markets in Eurasia and Africa, Latin and South America, and
Asia.
• Primary: Consumers – extroverted, aspirational young urban men/women,
aged 18-30, with reasonable disposable income.
• Secondary: Families with young children
Positioning
q Polaroid’s most fun way to create special times with your friends and family
wherever you go, whatever you do, every single day.
q Contemporary, spontaneous, helps you have more fun.
q Stimulus to make things happen NOW.
q Easy to use.
q Fail-safe operation
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