790 Instant Camera New Product Manual
4
Background Information
To encourage the expansion of instant photography in highly populated, low
income developing markets, Polaroid offers Type 600 film at a reduced cost.
However, because of its low cost, this film is being transshipped to mature
markets for use in Model 636 Close-up cameras.
As a solution, Polaroid introduced the Model 2000 camera and film system in
China in 1996. The film was modified so that it would fit only in the 2000 camera.
And, the camera was modified to accept both 600 and 2000 film. The new 790
camera and 700 film are basically the same as the 2000 system, except for
cosmetics. A similar camera, the 780, is also being introduced to developing
markets (refer to the 780 Product Introduction manual). These products are
referred to as differentiated integral camera and film systems (DIS).
Note: With the availability of low cost 700 film, the cost of Type 600 film in
developing markets will be increased to discourage transshipment.
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