Focus
21
Revised December 2010
— Design/Styling Key Messages
— Styling Distinctions
— SE Appearance Package
— Ambient Interior Lighting
— Model Distinctions
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Focus
Design/Styling
2011
Styling Distinctions
• Chrome signature 2-bar grille introduces the bold
Focus style to the road ahead
• SES features a sporty dark chrome finish 2-bar grille
• High beltline provides sleek and modern proportions
• Muscular wheel arches frame a distinctive wheel lineup
• Rear spoiler adds to the sporty look
SE Appearance Package
• 15" machined face aluminum wheels with dark
painted pockets
• Fog lamps
• Decklid spoiler
S/SE Features
Exterior
• 15" steel wheels with silver-painted
wheel covers (Focus S)
• 15" painted aluminum wheels
(Focus SE)
• Black door handles
• Black exterior mirror caps
• Chrome 2-bar grille
• Halogen headlamps
Interior
• Cloth bucket seats
• Ice Blue backlighting for
instrumentation and
interior switches
SEL Features
Exterior
• 16" Euroflange wheels
• Chrome door handles
• Chrome exterior mirrors caps
Interior
• Leather-trimmed seating with
heated front bucket seats
SES Features
Exterior
• 17" premium Dark Stainless
painted aluminum wheels
• Body-color door handles
• Dark chrome grille
• Dark chrome headlamp and
taillamp trim
• Fog lamps
• Rear decklid spoiler
• Sport front fascia
Key Messages
• SE Appearance Package offers a sporty look, while maintaining a strong value story
• Focus Sedan models offer exterior distinctions between models
• Ambient interior lighting adds a personalized touch to the interior
• Focus appeals to the practical, family-oriented customer
Exterior
Interior
Model Distinctions
Ambient Interior Lighting
• LEDs (Light-Emitting Diodes) illuminate the front and rear
footwells and cup holders for a soft colorful glow
• Colors can be changed with the mood, offering seven different
color choices (red, green, blue, yellow, aqua, purple and white)
• Complements the Ice Blue backlighting of the instrument cluster
and interior controls
esourcebook.dealerconnection.com
RE&T: 2011 Source Book
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