LAUNCH DOCUMENT: 650 / 1250 (to distributors)
[2014/07/10]
5
• Business strategy
Strengthen Gefran’s presence in the Value segment, specifically for more complex applications
requiring a setpoint programmer, logic control functions, control of fast processes
Target sectors:
Laboratory equipment
Material test ovens
Chillers
Welding machines/ Packaging sector
• Opportunities and business strategy
Exploit the innovative and distinctive functions of the model 650-1250-1350 controllers
Completeness of range and price positioning (model 600-1200-1300 + model 650-1250-1350 )
Low market share in USA and EU: there’s room for growth
Sales network motivated by the new range of innovative products
More widespread and specialized distribution network