McLaren 540C - Product Positioning

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SPORTS SERIES PRODUCT GUIDE /
PRODUCT POSITIONING
 Introduces the only true Sportscar in the Sportscar segment
 The most exclusive option in its class, by far
 Designed and hand-crafted in the same facility as the award winning McLaren P1™ and our Formula 1 race team
 The most attainable and useable McLaren to date
 Pure McLaren DNA throughout
 Classic Sportscar layout: rear wheel drive; mid-engine
 Ultra light chassis: Carbon Fibre MonoCell II
 Breathtaking Performance – Equalled only in the class above
 The most rewarding and engaging driving experience in class
 McLaren Design Language: Sculpted by air
 A useable car to drive every day