Prolitec GENIE User Manual

Genie 23Chapter 7 Applications
Product Marketing
Product Marketing is the use of scent as a medium of communication in advertising and promotion
of certain products for which scent is a primary element or feature. Presenting the scent of a scented
product to customers at the point of sale is the most powerful way to sell any product with a scent
including ne fragrances; soaps, detergents and fabric softeners; lotions and potions; scented health
and beauty aids; food products like coffee, fruits, and baked goods; and other fresh and aromatic
products.
Genie is used as an automated presentation and product-sampling system to deliver the exact
aroma of a scented product throughout a store or at the point of sale.For example, enabling the
client to experience a ne fragrance, personal care or home fragrance is the most effective way to
sell it. Scent is the main feature of these products. Using Genie to present that scent to a customer
is the best way to present and sell the product. In this way, Genie delivers a true and complete
experience of the scent to clients and passersby without intrusion or sales associate intervention.
Billboards and advertising panels can be equipped with Genie to treat the surrounding air space with
the scent that is being advertised on the billboard. This is particularly effective in high-trafc areas
such as malls, airports and train and subway stations. This is a multi-sensorial approach that draws
customers to the display while simultaneously enhancing the visuals and allowing the prospective
customer to experience or “sample” the scent of the product.
Odor Control
One of the most challenging problems in indoor air quality is bad odors. Bad-smelling places have
a negative emotional impact on all the occupants of the space. This means both employees and
customers.
Genie and Prolitec’s proprietary odor-remediation chemistry are capable of blocking the human
ability to detect most malodors and replacing these odors with pleasant scents. Prolitec’s proprietary
air-treatment chemistry and the accompanying computer-controlled delivery system are rapidly
becoming the standard solution for difcult odor issues in several industry sectors.
Typical problem areas that can be addressed by Genie include:
• Restrooms
• Garbage-compaction areas
• Areas adjacent to cooking and food preparation
• Swimming pools and adjacent areas
• Workout facilities
• Elevator shafts
• Hotel hallways
The Prolitec approach to odor remediation uses a proprietary and patented neutralizer that inhibits
the human olfactory system from detecting the odor and then injecting a small amount of scent to
create an ultra-low concentration in the air of less than 1 ppm. This approach is unique and much
more effective than traditional approaches that simply douse the odor with a high concentration of
scent.
7

Prolitec GENIE Specifications

Power

input voltage	100 – 240VAC
input current	0.6A max
output voltage	15VDC
output current	1.2 A
battery type	Lithium 3V, #CR2032

Operating Environment

working temperature	0˚ to 40˚ C
working humidity	85% or less

Capacity

liquid capacity	500 mL cartridges
service area	Up to 15, 000 cu. ft. (425 m[3])

Weight and Dimensions

dimensions	11” x 7.5” x 3” (27.9 cm x 19.1 cm x 7.6 cm)
weight	5.2 lbs (2.4 kg)