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CustomerNeedsandHPApplicationSolutions
Industries Applications Customer’s vision
•B&Wlinedrawings
•Colordrawings
•Presentationpanels/projectbids
•Renders
•Constructionplans
AEC
“When we decided to set up our own in-house
resource, reliability was a major consideration and
one of the main reasons why we chose HP. When we
are putting together bids for new projects, we rely
very heavily on these plotters.”
TerryNichols,ITManager,HOK
•Maps
•Aerialphotographs
•Tradeshowdisplays
•Photorealisticimages
•Large-formatscans
GIS
“Image quality is the critical area for map printing
businesses. There are people out there that buy maps
because they just love maps. When the maps look
that much better, our customers are that much
happier.”
GarryHeaton,PrepressTechnicalBusinessOfcer,
OrdnanceSurvey
•B&Wimpositionnewspaper
proofs.
•Singlepageandspreadads
proofs.
Newspaper
Proong
“We have a very short transmission time between
when the les come to us, and proong before the
press starts running. Printer speed is critical in getting
the newspaper proofs fast enough before the section
starts running on the press.”
AndreaGray,QualityManagerforProduction,
The Globe and Mail
•B&Wandcolordrawings
•Renders
•Photorealisticimages
•Constructionplans
•Maps
•PosterandPOPdisplays
•Presentationpanels
•Large-formatscans
Reprographics
“I see large-format going the way of small format:
clients gradually asking for more color, attracted by
the new low prices, and the added value of color to
their prints.”
RoyClark,salesdirector,
ReproGrafx
•Renders
•Sketches
•Photorealisticimages
•Presentationpanels
•Linedrawingsincolorand
monochrome
MCAD
“Designers may spend hours agonizing over what
color to actually use. So, obviously they’re not very
happy if it doesn’t come out the way they actually
intended it in the rst place. That’s why accuracy in
terms of color is very, very important.”
DavidM.Ancora,ChiefDesigner,
VolvoCarCorporation
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