HP Designjet T620 - Page 5

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•Retailandtradeshowposters
and displays
•Graphicandphotographic
images
Retail
“In the past, local Coors distributors used hand-
written signs and posters for in-store promotion. Such
campaigns were variable in quality and difcult
for Coors to measure. We want to give retailers the
promotional tools needed to inuence the undecided
customer.”
TedGlauth,NationalManagerofpointofsale
and merchandising for Coors
•Posters
•Diagrams
•Charts:Pie,bar,etc.
Business
Graphics
“We interact with our customers a lot, particularly in
the elds of human resources and knowledge manage-
ment where we have found that using colorful dia-
grams is an excellent way of communicating. In many
instances, rather than using on-screen presentations,
we put our diagrams and ideas onto large posters.”
MontserratMarsal,seniormanager,
PricewaterhouseCoopers
•Colorexhibitionprints
•B&Wexhibitionprints
•Contactsheets(thumbnails)
•Proofs
•Portfolioprints
Professional
Photography
“Every photographer wants to have something they can
count on to be able to make two prints in a row that
are the absolute best print. And with digital printing,
we’re nally at a place where we can make master
prints where you can realize everything that’s in the
negative, so I feel like we’ve entered a world of great
opportunity for color photography.”
JoelMeyerowitz,photographer
•Portfolioprints
•Presentationpanelstosellideas
•Proofs
•Short-runnalprints
Graphic
Design
“We have a very, very fast turnaround, high pressure
deadlines. We’ve got to produce high-quality work
quickly. I just don’t want things breaking. I want it to
work efciently and consistently.”
TonyChambers,
WallpaperMagazine
•Singlepageproofs
•Impositionproofs
•Contractproofs
Pre-Press
“We need inks which dry faster and stay stable once
they’re on the paper. That allows us to pull a proof out
really quickly, look at it in the light-box, and know that
it’s right and that it’s going to stay like that. So when
we show it to an art director or our client, we know that
what we’ve seen is what they’re going to see. That’s
core to what we do.”
AllanRoche,PixelCMSLtd.,TheGlobeandMail
•Proofs
•Fineartprints
Digital
Fine Art
“The gallery can tell a client, ‘Well, this one is sold but
we will make another one for you’, and they can be
assured that the next print will be just like the one that
they see hanging on the wall at the gallery. And that
consistency is just critically important to the way I work
because I never print a whole series at one time. I print
them over time, as they’re sold.”
BonnyLhotka,Founder&Artist,DigitalAtelier