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General| Brand | Mazda |
|---|---|
| Model | GENUINE ACCESSORIES |
| Category | Automobile Accessories |
| Language | English |
Defines the Mazda brand symbol and corporate logotype as key elements for continuous success and consistent usage.
Details the single Mazda logotype, clear space requirements, and restrictions on logo modification for brand integrity.
Outlines approved Mazda brand symbol colors for 4-color and 2-color printing, including specific PMS codes.
Designates the Frutiger font family as the basic typeface for Mazda accessories and packaging for readability and brand unification.
Specifies white carton boxes and tubes should feature the Mazda Genuine Accessories logo in Mazda blue and black.
Requires header cards and clamshells to have a white background with the Mazda Genuine Accessories logo in blue and black.
Emphasizes maintaining design consistency across all elements like photography, colors, fonts, and logos in packaging.
Details front, side, back, top, and bottom design principles for Mazda accessory carton packaging, including color and image usage.
Outlines front and back design requirements for poly-bag header cards, including logo placement and color usage.
Details front design specifications for tube packaging, including logo, product name, and color gradient usage.
Covers front and back design requirements for clamshell packaging, including logo, product name, and color division.
Details exemption criteria and mandates bilingual (French/English) labeling for Do-It-Yourself parts in Canada.
Outlines general labeling standards and NOM-050-SCFI-2004 guidelines for products sold in Mexico.
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