Chapter 1
PRODUCT OVERVIEW
1.0 Introduction
This Selling Guide is intended to be a reference manual to help you sell and support the CM300
Commercial Series Mobile Radios.
This Selling Guide will allow you to answer the following questions:
❏ What product ranges are in the CM Commercial Series Radios ?
❏ What products are in the CM300 Series ?
❏ Who can benefit from the CM300 Series ?
❏ What are the product features ?
❏ How do these features benefit my business ?
This Selling Guide complements the CM300 Series sales training and should be used in conjunction
with a radio on a live system. This hands on experience will provide you with valuable knowledge
which will help you explain the benefits of the CM300 Series to your customers.
1.1 How to use this Selling Guide
The Selling Guide is divided into two chapters -
Chapter 1 - This chapter is a general Product Overview of the CM Commercial Series Radios
with a more detailed description of the CM300 Series. The chapter provides model numbers and a
list of accessories.
Chapter 2 - This chapter describes the Features and Benefits of the product and develops
some ideas on how these features can be of benefit to your customers. The chapter explains the full
flexibility of the radio whilst showing you how simple and easy it is to use.
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